IEC for behavioral change       |      Feedback from the field

Welcome To Karnataka Nutrition Mission

Malnutrition is a major public health emergency in India today, with about 50% of the population suffering from it in some form - protein-calorie deficit and/or micro-nutrient malnutrition. It is the underlying cause of at least 50% of deaths of under 5 children in the country. Even if it does not lead to death, malnutrition including micronutrient deficiencies, often leads to permanent damage including impairment of physical growth and mental development, and to added health care costs to the State.

Smt Veena S Rao, IAS (Retd.)

Advisor, Karnataka Nutrition Mission





Statement of Chief Minister in Budget Speech, 2010

"The number of children suffering from malnutrition is very significant in our State. Special efforts are required to be made for overcoming this problem. The government proposes to start a Comprehensive Nutrition Mission. A provision of Rs.5 crore will be made for this for a pilot project."

In his speech at the National Development Council on July 24, 2010, Honorable Chief Minister has stated "My Government has launched a Comprehensive Nutrition Mission, which will address the scourge of malnutrition and anemia particularly among children and women in a sustainable manner and also provide nutritional security to all the vulnerable groups."

JSDF/World Bank assisted Karanataka Multi-Sectoral - Nutrition Pilot Project

The Karnataka Rural Livelihoods Promotion Society, under the aegies of the Karnataka Nutrition Mission, with support from the World Bank and the Japan Social Development Fund(JSDF) is implementing a Multi-Sectoral Nutrition Pilot Project in two backward taluks of Karnataka, Devadurga in Raichur Disctrict and Chincholi in Gulbarga District.

Impact Matrix:

Name of Taluk No. of Villages 0-6 months children 7-36 months children Adolescent Girls Pregnant Women Lactating Mothers Total
Chincholi 215 1280 5602 8661 1586 1678 18807
Devadurga 206 1169 6079 8309 1652 1765 18974
Total 421 2449 11681 16970 3238 3443 37781

Latest News

 Shakti Vita in Demand

 Launch of Shakti Vita


 Article on India's Demographic Dividend: Veena S Rao and R Sankar

British Medical Journal.- A successful Partnership in Practice

KCNM World Bank funded Karnataka Multisectoral Nutrition Pilot Project is in the Spotlight at Page 93 of 'Take Home Rations, A Compendium', published by TINI, Tata Trusts. Also see Spotlight at Page 98 - National Framework for Take Home Rations.

Not just reduction, but an elimination of low birth weight.

English - A film documenting the pilot projects - Reduce Malnutrition, Gain Health and Strength - The Success Stories of Devadurga and Chincholli

Kannada - A film documenting the pilot projects - Reduce Malnutrition, Gain Health and Strength - The Success Stories of Devadurga and Chincholli

Feasibility Study of Introducing Low Cost Fortified Energy Food in India through Private Sector Participation

Executive Summary - Feasibility Study of Introducing Low Cost Fortified Energy Food in India through Private Sector Participation

Key Findings of the Impact Assessment of the Multi-sectoral Pilot Project done by National Institute of Nutrition, Hyderabad

The Impact Assessment validates the significant improvement, both for quantitative and qualititative indicators among the beneficiaries..

A Communication Strategy that brought about behaviour change gradually but incrementally, and reduced malnutrition considerably in some of the most deprived communities in Karnataka.

Round Table event held on 18th September, 2018

Colorful and enthusiastic celebration of the IEC campaign - Paustikatha Habba - Nutrition Festival

Interview of Ms Veena S Rao, Mission Advisor, with Ms Birag Swain, News Laundry - Data is not just something in the computer, it is a human thing: Veena S Rao

PROGRESS - COHORT GROUP - MARCH 2018.

PROGRESS - GENERAL GROUP - MARCH 2018​.

A short film 'Light in Hidden Darkness' on the Karnataka Multisectoral Nutrition Pilot Projects, also supported by Global Alliance for Improved Nutrition (GAIN)​.

PROGRESS - COHORT GROUP, DECEMBER 2017.

Module on Food and Nutritional Security introduced in Akkamahadevi University, Vijayapura.

Veena Rao: India’s National Nutrition Mission—a missed opportunity

Japan Social Development Foundation (JSDF) and Policy and Human Resource Development (PHRD) Program Management Team visited Karnataka Multi Sectoral nutrition Pilot Project, Chincholi Block on 26th March 2018

2nd Orientation Workshop on Module on Food/Nutrition Security and Public Policy held on 8th January, 2018

Module on Food/Nutrition Security and Public Policy conceptualized by KCNM taught in Mount Carmel College, Bangalore, academic year 2017-18.
It will be taught in the next semester in Akkamahadevi Womens University, Vijayapura and Azim Premji University, Bangalore.


Nutrition Indicators – Progress from December, 2015 (Baseline) till September, 2017 – Cohort Group

Project Beneficiaries’ Pictures – Before and After

IEC and household counselling works for dietary diversification and changing food habits

Article in “Deccan Herald”

Bicycles distribution to Village Nutrition Volunteers (VNVs) under the World Bank/JSDF assisted Karnataka Multi-Sectoral Nutrition Pilot Project implemented by Karnataka Comprehensive Nutrition Mission

Orientation Workshop on Module on Food/Nutrition Security and Public Policy held on 22nd July, 2017

Feedback from the field after Shakti Vita (Energy Food)

Advertisement and EOI (Expression of Interest) from specialized food and agribusiness consulting Agencies/Organizations to conduct a Feasibility Study of introducing Low Cost Energy Dense Food (EDF) in the market through the Private Sector. EOI - Innovative project

Advertisement - Tender Notification 05.06.2017

TOR - Feasibility study

Latest feedback from the field

30 hour Module on Food/Nutrition Security and Public Policy for Post-graduate Programmes in Public Policy

Innovative proposal under Karnataka Multi-Sectoral Nutrition Pilot Project becomes Grand Challenge – Karnataka – Call 4

IEC for behavioral change

Workshop on Karnataka Multi-Sectoral Nutrition Pilot Projects held on 2nd February, 2017 under the aegis of Government of Karnataka and World Bank Highlights of Workshop on Karnataka Multi-Sectoral Nutrition Pilot Projects held on 2nd February, 2017 under the aegis of Government of Karnataka and World Bank Govt. of Karnataka and World Bank Workshop on Karnataka Multi-Sectoral Nutrition Pilot Projects - 2nd February, 2017.
1. Programme
2. KCNM Strategy Paper
3. Innovative Pr- Food/Nutrition Security and Public Policy
4. Innovative Pr – Low cost EDF
5. Workshop Background Paper
* Annexure 2
Field visits by Advisor, KCNM to Devadurga and Chincholi Blocks on 22nd to 23rd December,2016 Energy Dense Food(EDF) distribution started from 26th December,2016 at Devadurga Block, Raichur District Energy Dense Food (EDF) distribution started from 26th October, 2016 at Chincholi Block, Kalaburagi District. The Contract agreement signed between the Mission Director, KSRLPS and NGO, Karnataka Health Promotion Trust (KHPT) for implementing the JSDF/World Bank assisted Karnataka Multi-sectoral Nutrition Pilot Project at Chincholi Block in Kalburagi District and Devadurga Block in Raichur District. KSRLPS invites EOI from Media Agencies/Organisations for Multimedia IEC Services for the World Bank assisted Karnataka Multi-Sectoral Nutrition Pilot Project KSRLPS invites EOI from Consultancy Agencies/Organizations for Concurrent Monitoring services for the World Bank assisted Karnataka Multi-Sectoral Nutrition Pilot Project” Grant Agreement for Karnataka Mutli-Sectoral Nutrition Pilot Project in Chincholi Block, Gulbarga District, and Devadurga Block, Raichur District, signed by Department of Economic Affairs, Govt. of India and the World Bank on July 15, 2014. Strategy Paper of Karnataka Comprehensive Nutrition Mission. Cabinet approves projects at the two Blocks - Chincholi in Gulbarga District and Devdurga in Raichur District funded by JSDF/World Bank Grant. Target groups being given Energy Dense Food in Shikaripura Block. Target groups being given Energy Dense Food in Gubbi Block. Energy Dense Food Production Unit and Awareness Programme inaugurated at Ambargoppa, Shikaripura Block on 10/10/2013 by Honorable MP, Sri B.Y. Raghavendra, Shimoga District, Deputy Commissioner, Shimoga District and CEO, Zilla Panchayat, Shimoga District. Feasibility Study :Linking Agriculture to Nutrition - Mechanisms to Improve Access to Nutritious Horticultural Produce by BOP Communities
Funded by GAIN
Karnataka Nutrition Mission receives Grants from JSDF/World Bank for projects in two Blocks - Chincholi in Gulbarga District and Devdurga in Raichur District. Pilot Implementation at Gubbi and Shikaripura U.N Team on food security meets Chief Minister
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