The Karnataka Nutrition Mission (KNM) will aim to eradicate the problem of malnutrition in the State in the shortest possible time by introducing innovative strategy shifts that include the following:

i) Adopting the inter-generational, life cycle approach by addressing the nutritional needs of infants, children, adolescent girls and pregnant and nursing mothers.

ii) Bridging the calorie-protein micronutrient deficit among the inter-generational target groups by providing appropriate energy dense fortified supplementation for consumption.

iii) Accelerating, integrating and tightly monitoring multi-sectoral ongoing programmes that have impact on malnutrition, such as Immunization and Vit A Supplementation, Anaemia Control, Water and Sanitation, etc., and achieving convergence between the ongoing programmes so that they operate simultaneously, and filling programmatic gaps.

iv) Increasing programme coverage by demand creation by involvement of the community, NGOs, SHGs and VPs.

v) Launching a sustained general public awareness campaign, through the multi-media and interpersonal communication mode to reach the general public, especially at the grass-roots, regarding proper nutritional practices within existing family budgets and proper child and maternal care and create demand for government programmes.

vi) Make available low cost energy foods for the general population through Public Private Partnerships.